[Ballito, South Africa — June 2026]
UnifyCX, a leading AI-powered customer experience management provider, announced the official launch of its newest operations center in South Africa, marking an important milestone in the company’s continued global growth.
Located at Ballito Junction Regional Mall, Leonora Drive, Ballito, the new facility expands UnifyCX’s global operations and strengthens its ability to support clients through a growing and highly skilled customer experience workforce.
“Our expansion into South Africa is a strategic investment in our clients’ future. By establishing a presence in this region, we are strengthening our ability to deliver scalable, resilient global CX solutions while keeping the human connection that defines Superhuman CX at the center. This move is about giving our clients greater flexibility, deeper expertise, and access to one of the most dynamic CX ecosystems in the world.” Vidya Ravichandran, CEO, UnifyCX.
South Africa strengthens UnifyCX’s ability to deliver high-quality CXM and BPO services through a uniquely skilled, service-oriented talent market known for strong customer engagement, cultural alignment with global brands, and high English proficiency. This expansion enables organizations to access exceptional customer experience talent that combines empathy, adaptability, and problem-solving with the ability to operate across complex, multi-channel environments. For clients, this translates into improved customer satisfaction, stronger brand representation, and more consistent service quality across voice, digital, and emerging channels, without compromising speed or operational flexibility.
The launch marks UnifyCX’s first operational presence in South Africa and reflects the company’s ongoing investment in regions that offer strong talent, business infrastructure, and long-term growth opportunities.
Satish Varanasi, Chief Operating Officer at UnifyCX stated, “Our decision to expand into South Africa was driven by both purpose and potential. The region offers an exceptional combination of talent, ambition, and expertise. By investing in local communities and creating new career pathways, we’re strengthening our global delivery network while supporting the evolving needs of our clients.”
UnifyCX’s Ballito center has also been designed to enhance employee engagement. By creating an environment that supports collaboration, learning, and well-being, the facility reflects a modern approach to CX operations, with thoughtfully designed workspaces that encourage teamwork, accessibility to leadership, and opportunities for continuous development. Combining a strong service culture with an environment built for connection and performance, the center enables employees to feel supported, motivated, and equipped to deliver high-quality customer experiences.
“In today’s environment, attracting talent is only half the challenge; retaining and engaging with people is where organizations win or lose,” said Varanasi. “This investment reflects our belief that operational excellence starts with creating an environment where people want to stay, grow, and perform at their best.”
The Ballito center is expected to create new jobs and further strengthen South Africa’s position as a leading destination for customer experience services. UnifyCX remains committed to investing in local talent, supporting professional development, and building long-term partnerships within the communities it serves.
Contact UnifyCX
Organizations interested in learning more about UnifyCX’s South Africa operations, customer engagement services, and global delivery capabilities can visit unifycx.com.
