Opportunity
As companies grow and attract new users, the need for quality customer support increases. This client, specializing in warranty sales for home appliances and white goods, faced such a challenge. These high-value products, like washers and dryers, are long-term investments that require durable warranties, similar to insurance against breakdowns or other issues.
Solution
It’s often said that people hate being sold to, but they love to buy. The most effective sales technique is engaging buyers who are ready to purchase. Our team excels at guiding buyers toward the options that best fit their preferences and budgets, especially when they are unsure of what they want, how much to spend, or the value involved. Understanding why people buy is far more effective than a sales strategy focused solely on features and benefits.
Results
Our voice team has consistently improved its sales performance each month. Utilizing the client’s proprietary automated marketing platform, we leverage analytics as a key business strategy. A contact center is a data-rich environment, with thousands of transactions multiple data points within each one. Identifying valuable business insights has driven additional sales volume.
