Listen, Play, Watch
One of the industries that benefitted from the global pandemic was the media and entertainment business,and it’s easy to see why.
Restrictive measures on movement and activity left people with few alternatives.
Now, however, the industry is still growing, but its rate of growth is lower. Annual revenues are more than 2.5 trillion dollars and will gradually move toward three trillion, but consumer spending is slowing down amid economic pressures and the ability to resume activities that do not require a digital device.
In the US, people spend about 65% of their day interacting with some form of media.
This can range from work-related Internet use to leisure scrolling through social media, tuning into streaming platforms, and playing video games. It’s no wonder that advertising on digital channels, depending on the country, will surpass or has surpassed ad spending on traditional media. Marketing dollars go where the eyeballs are, with the challenge now being which and how many eyes will access what content during the day.
Our Solutions
How we service your industry
Among our clients are an over-the-top broadcaster of live sports events, a platform for live and
virtual events and meetings, and multiple companies that engage in online poker and betting on games.
Technology is at the heart of each engagement, where we have more than two decades of experience
in support and customer care.
More people using more tools more often means a greater demand for quality customer service.
Trends in our industry change just as they do in technology usage, whether communicating with customers
through their preferred channels, ensuring first-time problem resolution, or supplementing live agents
with virtual support. While self-service tools are becoming more widespread, most customers would
rather communicate with live agents.