Search, Click, Buy
As ecommerce becomes further engrained in the culture through increased mobile use, the digital connection now extends inside the store.
When we talk about the
Retail Industry
The usual definition is the sale of merchandise from the point of purchase to a consumer who will use the product that was bought. However, the industry is one point on a much longer chain that includes manufacturers, wholesalers, distributors, after-markets, and end users. None of the links stands alone, and anything that impacts one has a spillover effect on others. We have all experienced this dynamic over the last few years.
This document will consider the relationship between the entities that sell products directly and the general public that buys them.
Multiple forecasts suggest that the industry will continue growing at a modest pace. Individual habits will shift according to economic factors such as inflation, recession, employment levels, and kinks in the supply chain, but people still have to buy things.
Our Solutions
How we service your industry
Trends can point in a particular direction, but what happens when a disruption upends them? At this point, all you can count on is the effective use of real-time data across all available channels. Part of what we do is help clients understand what their customers are saying. Each customer service interaction involves numerous data points that speak to perceptions about the product, wish lists for future developments, and some insight into competitors’ actions. We compile this intel and share it with clients daily so that when they make decisions, they can do so on an informed basis.