Consumer Packaged Goods
This axiom drives the consumer packaged goods industry, a multi-trillion dollar per year behemoth encompassing many of the products we regularly purchase.
People hate to be sold,
but they love to buy
This axiom drives the consumer packaged goods industry, a multi-trillion dollar per year behemoth encompassing many of the products we regularly purchase. Despite the presence of inflation and the lingering effects of the global pandemic on supply chains, a specific volume of consumer spending is necessary.
For example, the single greatest dollar volume of purchases is made in grocery stores.
People will put off buying their next new car or scale back vacation plans, but everyone eats and drinks.The industry, of course, extends well beyond food and drink to cover cosmetics and personal care items, pet supplies, over-the-counter meds and supplies, and cleaning products. All told, the industry employs one in ten Americans and at least that much of a percentage worldwide, plus there are the vendors, suppliers, and distributors who are also affected.
Our Solutions
How we service your industry
The connection between users and brands is more important than ever, and an overlooked aspect in creating stickiness in the relationship is the role of customer service and support.
We are familiar with the digital transformation, having ushered numerous clients in multiple industries through necessary changes. Outsourcing service is not much different from outsourcing any other function that is not part of an organization’s core business. The challenge is finding the right partner who will treat your customers as their own, working as brand ambassadors to increase customer retention and develop loyalty.
Our client list includes numerous firms in the CPG space. That experience has created a working knowledge of the service-related issues companies worry about: scalability to handle growth, flexibility for managing peak periods, consistent quality, and providing “wow” experiences.